According to the US technology blog site BusinessInsider reports, social game developer Zynga today at a press conference held in Barcelona, Spain, for Facebook and mobile platforms to launch a variety of real-money betting.
Zynga said that social betting is still its core business, but betting is a natural extension of our business, so that users can get real money bet in social games nudged luck. It is reported that, Zynga will be the first to introduce these in the UK Real money betting, Such games are legal in the UK.
Sean Ryan, director of cooperation Facebook game (Sean Ryan) will demonstrate Zynga specifically for the Facebook platform to build on betting activities. These games include ZyngaPlusPoker and ZyngaPlusCasino, they are also the Zynga social game "betting" version by Zynga In cooperation with the British real money betting developer Bwin.party production.
ZyngaPlusPoker and ZyngaPlusCasino is Zynga Facebook platform to expand in one of the strategic initiatives as well as mobile betting market influence investors are very interested in these two games, because Zynga can take to earn more money. But Zynga downplayed betting game financial benefits, but said it experiments in the field is still in its infancy.
ZyngaPlusPoker and ZyngaPlusCasino been released in the UK in April this year, these two games initially only the Web version and downloadable version, for British players, Facebook and mobile versions may make them feel more fresh and new players may more interested in the two versions.
In like Zynga Poker this social game, players can buy virtual chips with cash, but they do not win virtual chips can be realized. However, ZyngaPlusPoker betting game, players can choose to play games for real money. Then, They will be introduced into a completely different mechanism of application, this application is based betting development Bwin.party, which was approved by all betting and British authorities for the record.
In this game, players must be over 18 years of age, living in legal betting areas. In addition, they must Bwin.party designated account deposits to ensure that they have the ability to purchase chips. No matter win or lose, the players are in cash payment.
Meanwhile, the players are also eligible to participate in Zynga engaged in promotional activities, such as free spending a night at the casino hotel, or the free buffet. This is similar to traditional casinos .Zynga promotional practices will make a clear distinction between existing applications and social betting applications , so that users will not be angry confused in choosing which type of game two applications look and color vary, but they have the same social DNA.
It is not clear when the launch betting application .Zynga Zynga will launch Facebook and mobile versions of ZyngaPlusPoker and ZyngaPlusCasino two games in the near future, depending on their specific release date approved for marketing in the United Kingdom time.
October 2012, Zynga hired in betting giant 888 Holdings Meita Er former executives. Altha (Maytal Olsha) as its new chief operating officer, to enter the betting market began brewing in the six weeks after joining Altha, Zynga that is, signed a cooperation agreement with Bwin.party, Zynga has been able to quickly enter the UK betting market, this agreement plays a crucial role.